Example 1
This image shows a McDonalds Sign with the statement "Over 99 Billion Sold" in yellow contrasting letters.
This is an example of Bandwagon because it is enticing the reader to buy something at McDonald's because 99 billion things have been sold there, so why not join in? "Many people have bought them, so it must be good".
This is an example of Bandwagon because it is enticing the reader to buy something at McDonald's because 99 billion things have been sold there, so why not join in? "Many people have bought them, so it must be good".
Example 2
This image shows the words 120 over a famous figure, "Steve Jobs" who before his passing, was the CEO of Apple. It goes on to state that 120 Million iOS devices have been shipped.
This is an image similar to the first example. First it shows a large number in bold, then it states what that number represents, catching the viewers attention. Once the viewer sees the fact being shown, they feel compelled to go out and research "iOS", which leads them to buying an Apple Product, 'because everyone is doing it!'
This is an image similar to the first example. First it shows a large number in bold, then it states what that number represents, catching the viewers attention. Once the viewer sees the fact being shown, they feel compelled to go out and research "iOS", which leads them to buying an Apple Product, 'because everyone is doing it!'